Write_On 2016 Event Recap + Pop-up Shop
On March 31, 2016 Schoolhouse Electric opened their beautiful showroom doors to host the second annual Write_On kickoff event with Egg Press in Portland. We invited hundreds of our closest friends and supporters to join us for an evening of letter-writing and merriment to launch 2016’s Write_On Challenge of writing 30 letters in 30 days during the month of April, National Letterwriting Month.
Each guest received a complimentary Write_On card kit that includes six letterpress cards and matching envelopes, a sheet of Strathmore Writing paper and envelope, and a Sakura of America Gelly Roll Pen, courtesy of Write_On founders Egg Press and Hello!Lucky, and its 2016 partners, Sakura of America, Mohawk Paper and Chronicle Books.
DJ Aquaman set the mood by spinning groove and funk-inspired vinyl, Union Wine Company provided beverages, QUIN Candy served up some extra sweet treats, we had lovely light bites from Elephant's Delicatessen, and it was nothing short of magical to see so many people gathered in one space writing letters, sharing stories, pinning flags on the Living Installation to mark where their letters were being sent, and witnessing mass handwritten correspondence in action.
We LOVED the fact that people brought their own tools to get creative and make their letters extra-special. There were stickers, calligraphy pens, photos, paints and paintbrushes, and even a wax seal! We set up a video booth to capture stories of letters written and received, and how they’ve impacted folks through time and history (we’ll share this piece with you soon!), and to take things up a notch, Schoolhouse offered a rare in-store discount for shoppers, and had three fabulous giveaways of their coveted showroom items, including a pendant lamp. We had a giveaway of our own that included various Egg Press cards, lots of awesome swag from our noteworthy friends of Write_On, and a collection of exclusive soft goods that are for sale this month during the Egg Press pop-up shop in Schoolhouse’s showroom.
Be sure to visit the Schoolhouse showroom to pick up some fun and one-of-a-kind items before April 30!
This memorable evening was one for the books, and another reminder of how wonderful it is to experience Write_On becoming a cultural movement. By turning Write_On into a nonprofit cause in 2016 to continue promoting joy, creativity, expression, and connection through handwritten correspondence in even more communities, we feel thankful and grateful that our efforts are being so well-received. We have the best community ever, and appreciate your support so much!
Photography: Micah Fischer